Search Engine Land’s Guide To SEO

SEO periodic table

跟 HTML 有關的只有 Chapter 4

網頁配置

CTA = Call to Actions

  • button
  • Main CTA 要夠大夠醒目讓 user 一眼就能看到

Cross-selling & upselling

  • Good-better-best options
  • Recently viewed products
  • People who bought this also bought…
  • Additional service only £x extra
  • See others in this category/brand

On-site SEO

  1. Contextual links should be semantically relevant and beneficial to the user, and can also be used to upsell or cross-sell products.

  2. Title tag

    • Your Title Tag should be 70 characters or less, and each page title should be unique at least for every page you wish to rank.

  3. Use one H1 tag per page, to include your primary keyword, and use secondary keywords or synonyms in H2/H3/H4 tags.

  4. Image 加上 alt tag 讓搜尋引擎認識

Ref: The Anatomy of a Perfect Web Page

名詞解釋

Web copy = 網頁文案

  • Web copy is the bones of your website. It’s the core text that guides people through your site and tells them what they need to know.
  • Web copy is copywriting for your website, found on all the major pages on your site. It’s designed to sell your products or services to people once they’ve found you.

Web content = 網頁內容？

  • Blog posts are web content. In fact, pretty much any piece of writing on the internet can be classed as ‘web content’.

Ref: The Difference Between Web Copy and Web Content (and Why Your Site Needs Both)